Monthly Archives: December 2015

Using Pinterest to increase your candy store's brand awareness is one of the smartest and easiest choices that you can make. Last year, Pinterest began to focus more on their business users by launching "Pinterest for Business". Pinterest for Business has opened up a myriad of doors for company accounts with additions like: Promoted Pins, Pin It button embedding, Pinterest Analytics, and Rich Pins. These add-ons have given businesses an immense amount of reasons to start using this awesome social media platform.

The confectionery industry is truly growing at a rapid pace. The candy market has continued to see positive growth throughout 2015 and 2016 looks even brighter. With many big candy players already dominating the industry, newcomers are looking to shake things up. As consumers continue to spend more on sweet products, businesses are looking to provide more creative and sophisticated confectionery options. Here are some of the top confectionery trends for 2016.