Monthly Archives: April 2016

Mother's Day marketing can be a tricky business. You want to appeal to moms because plenty of moms will be shopping for their own mothers, but you also need to appeal to husbands and kids who will be out there shopping as well and who may not be the savviest of shoppers. Here are some creative ways you can market your confectionery business to a wide audience and capitalize on holiday sales.

In the age of the internet, word can travel quickly about your business, especially if a customer leaves an online review. There is certainly no shortage of avenues for people to voice their opinions online. Reviews can be left on social media sites, consumer reporting sites and even your own website if you have a page set up for it. Having so many outlets for reviews can be fantastic for your business. Who wouldn't want someone raving about their business where it's visible to a countless number of people? The problem arises when customers leave negative reviews, or worse, flat out bash your business. So what should you do when this happens? Here are 3 simple tips to help you navigate through the negativity: