Monthly Archives: August 2016
Next to the December holiday rush, fall is the busiest time of year for most confectionery businesses. There are many events and holidays that take place during this season and the time to prepare for them is NOW. So before you get caught up in a massive fall frenzy, here are the top 5 marketing themes you need to plan for at this time of year.
Posted: August 10, 2016||
The saying "Everything old is new again" is certainly true, especially when it comes to candy. Consumers go crazy for old time, retro candies that transport them back in time to sweet moments of their childhood. Many people think that these candies of their childhood are distant memories, but when they spot them again on a store shelf, their eyes light up with joy and they're compelled to buy the candy for a taste of the old days. Stocking an array of retro candies can help your business capitalize on the popularity of these treats and increase your profits. Here are some of our top retro candy recommendations for your store.