5 Benefits of Using Social Media for Your Confectionery Business

When you're running a busy confectionery business, it can be difficult to find the time to manage social media accounts as well. Many people believe that it's not worth investing their time on social media, but even spending a minimal amount of time on the task can be extremely beneficial to your business in the long run. Here's how:

1. Free Advertising

Social media gives you the opportunity to promote your business, advertise sales and promotions, and announce events you're hosting or taking part in. Of course there are also paid options available to help you reach a larger audience, but how can you pass up on a FREE advertising opportunity to reach people who are already interested in your products and services?

2. Free Branding

In a nutshell, social media puts your brand in front of people. And let's face it, without social media, some of those people may never have come in contact with your business. This FREE opportunity to get your business seen is half the battle when it comes to spreading the word about your products and services. First, be seen, then go in for the sale.

Business Branding

3. Increased Website Traffic

Social media posts and profiles are the perfect opportunity for you to direct traffic to your website. Simply include a link to a relevant page on your website in your post. That's it! Keep in mind that the link must be relevant to the post and be sure to keep self-promoting posts to a minimum so you don't come across as being too "salesy". The majority of your posts should be helpful and informative information for your customers. Also, be sure to include links to your website in all of your social media profiles.

4. Gain Valuable Customer Insights

The great thing about social media is that people feel more comfortable saying what's on their mind and they often provide a lot of information about themselves on their profiles. Take part in what's called "social listening" to find out more about your customers. What are their pain points? What kind of products are they looking for? What are their likes and dislikes? Also keep an eye out for people who may send you messages and comments, interact with your posts and leave reviews. They're talking directly to you so listen to what they have to say!

5. Improved Customer Experience

Customers and potential customers who connect with you on social media will have an improved customer experience because they will be able to connect with your business on a more personal level, receive better customer service, and they will view you as a trusted authority in your field. When they're ready to buy, they'll be more likely to turn to your business to meet their needs.

There are a multitude of other benefits to be gained by you and your confectionery business through the appropriate use of social media. These are simply a few of the big ones to show you how important it is to have a social media presence. So get out there and get social!