Top 5 Tips for Selling Candy at Checkout
Have you ever considered selling candy in your store’s checkout area? It’s a great way to get your customers to add last-minute, impulse purchases to their order and increase your sales revenue. Maybe you already have a selection of sweets at your register, but they’re not exactly flying off the shelves. There’s more to an effective checkout display than you might think. Simply piling up candy on your counter isn’t the way to go. Selling candy at checkout requires a well thought out approach in order to be successful. Here are a few tips to help you start assembling a killer candy checkout area.
1. Re-design Your Checkout Area
To create a more profitable checkout area, create a queue with a single entry and exit point. Display your wholesale candy products along the entire queue instead of at each individual register area.
2. Repeat Items In the Queue
Along your queue, be sure to repeat items to give your customers multiple opportunities to select items. This can be useful to draw more attention to slower selling products or you can use this tactic to push various candies within a popular category such as chocolates or chewing gums.
3. Choose Flexible Display Units
Avoid using displays that lock you into a certain layout or look. The more flexible your display units are, the more you’ll be able to adapt your checkout area to meet your customer’s needs and increase sales.
4. Include Must-Have/Impulse Items
Do you want to sell more candy at your checkout counter? Then you need to provide your customers with items that they simply can’t resist. Chocolate tends to be the most popular checkout item, but finding what else piques the interest of your customers will certainly pay off for you in the long run.
5. Gum, Gum, and More Gum
You may not consider gum to be a candy per se, but when it comes to stocking your checkout counter, it’s definitely a must-have item. Be sure to include a variety of gum such as bubble gum, stick gum, and candy-coated gum.
If you ever need assistance with setting up a profitable candy display at your checkout area, feel free to contact us here at Royal. We have years of experience owning and operating retail stores. We’d be more than happy to help you however we can and make bulk candy recommendations to help your business succeed.