Some of you may be subscribed to a blog that you read regularly. Many of you probably read a blog post one or more times per day and don't even realize it. That great cake recipe you were checking out... That's a blog. The web page that explained how to create a perfect candy buffet! That's a blog too. The internet is loaded with blog posts, so why should your confectionery business add one to the mix? Well for starters, a recent HubSpot survey showed that 60% of businesses who blog acquire more customers. If the promise of more customers isn't enough to get you blogging, here are some other equally convincing reasons why you should get started.