business

When you're running a busy confectionery business, it can be difficult to find the time to manage social media accounts as well. Many people believe that it's not worth investing their time on social media, but even spending a minimal amount of time on the task can be extremely beneficial to your business in the long run. Here's how:

Some of you may be subscribed to a blog that you read regularly. Many of you probably read a blog post one or more times per day and don't even realize it. That great cake recipe you were checking out... That's a blog. The web page that explained how to create a perfect candy buffet! That's a blog too. The internet is loaded with blog posts, so why should your confectionery business add one to the mix? Well for starters, a recent HubSpot survey showed that 60% of businesses who blog acquire more customers. If the promise of more customers isn't enough to get you blogging, here are some other equally convincing reasons why you should get started.

Building a healthy customer base is essential to any business. As every business owner knows your customers are the key to your businesses success. Establishing a strong customer base is the ideal to expand and grow your business. However many business owners don't know how to increase their customer base. In the past many owners have relied on more traditional methods of marketing such as word of mouth to grow their customer base. While this form of advertisement is very important there are other more creative ways to generate promotion and grow sales.  Here are 3 ways to attract more customers to your business.