confectionery treds

As many of you know, Valentine's Day is huge for the confectionery industry. According to the National Retail Federation, consumers spent over 1.7 billion dollars last year on candy and chocolate for the holiday. Valentine's Day 2018 is looking just as sweet for our industry. Below are some trends we can expect to see for Valentine's Day confectionery sales this year as well as some recommendations for how to capitalize on these trends.