confectionery

As a business owner, time is a precious commodity. In the course of a day's work, there are so many crucial tasks that need to be completed to ensure the success of your business. Many of us even wish there was another hour or two in the day in which we could get just a few more things done. Therefore, any chance we have to save some time is a golden opportunity that we can't afford to pass up.

For Royal Wholesale, the 2016 Philadelphia National Candy, Gift, & Gourmet Show was an opportunity to present ourselves as an industry leader and raise the bar on what it means to be the best wholesale confectionery distributor in the world.

Next to the December holiday rush, fall is the busiest time of year for most confectionery businesses. There are many events and holidays that take place during this season and the time to prepare for them is NOW. So before you get caught up in a massive fall frenzy, here are the top 5 marketing themes you need to plan for at this time of year.

When you're running a busy confectionery business, it can be difficult to find the time to manage social media accounts as well. Many people believe that it's not worth investing their time on social media, but even spending a minimal amount of time on the task can be extremely beneficial to your business in the long run. Here's how:

Some of you may be subscribed to a blog that you read regularly. Many of you probably read a blog post one or more times per day and don't even realize it. That great cake recipe you were checking out... That's a blog. The web page that explained how to create a perfect candy buffet! That's a blog too. The internet is loaded with blog posts, so why should your confectionery business add one to the mix? Well for starters, a recent HubSpot survey showed that 60% of businesses who blog acquire more customers. If the promise of more customers isn't enough to get you blogging, here are some other equally convincing reasons why you should get started.

The word is out, Punxsutawney Phil did not see his shadow and that means spring is coming early. We can't deny that we are excited to be done with snow and winter weather. What better way to celebrate the season of new beginnings than with some new spring candies. These candies will invoke the feelings of warmer days, beautiful floral blooms, and fun bbq holidays. Our new candies will be the perfect accessory to all of your spring fun.

Building a healthy customer base is essential to any business. As every business owner knows your customers are the key to your businesses success. Establishing a strong customer base is the ideal to expand and grow your business. However many business owners don't know how to increase their customer base. In the past many owners have relied on more traditional methods of marketing such as word of mouth to grow their customer base. While this form of advertisement is very important there are other more creative ways to generate promotion and grow sales.  Here are 3 ways to attract more customers to your business.