For many confectionery business, social media is the only way to connect to an internet based audience, especially if you don't have your own website. When it comes to choosing a social media network for your business, Facebook reigns supreme. It's visual, interactive, informative and easy to use, so you really can't go wrong when choosing to use Facebook to represent your business online. With that being said, it's also easy to make some mistakes on Facebook that won't help your business at all. Here are a few tips to get you started off on the right foot when using Facebook to promote your confectionery business.