gerrit verburg strawberry red licorice wheels

The Early “Roots” of Licorice

From traditional black licorice and red licorice to newfangled flavors like lime and blue raspberry, licorice candy has a pretty sweet history. It’s been around for thousands of years as there’s evidence that suggests it was a present in Egyptian, Chinese, Greek, Roman, and Hindu civilizations. Back in its early days, licorice was not the sweet treat as we know it but rather used as an herbaceous plant revered for its medicinal properties. So how did “licorice” become a term used to refer to a type of candy?

As we head into the New Year, it's the perfect time for us to expand our horizons and try new things. Not only is this true in our personal lives, but in our business lives as well. We know you and your customers have your tried and true favorite candies, but we feel like 2017 is a great time for you to introduce your customers to some new treats we know they'll absolutely love! Some of these items are new to the Royal Wholesale inventory. Others have been with us for a while, but may be new to you and your customers. So what do you say? Are you ready to step outside the box in 2017 and give some new treats a try? No matter if the candy is new to the market or just new to you, they're all sure to please!