Social media marketing is no longer the wave of the future. It's the wave of the present. Candy retailers who fail to realize the power of social media in relation to their business are missing out on a key aspect of their overall digital marketing strategy. With a proper social media presence, candy retailers can achieve many of their business goals such as increased brand awareness, higher quality customer service, and stronger customer loyalty. Listed below are a few tips to help you improve your business' social media presence so you can take full advantage of everything that this facet of digital marketing has to offer.