marketing

For many confectionery business, social media is the only way to connect to an internet based audience, especially if you don't have your own website. When it comes to choosing a social media network for your business, Facebook reigns supreme. It's visual, interactive, informative and easy to use, so you really can't go wrong when choosing to use Facebook to represent your business online. With that being said, it's also easy to make some mistakes on Facebook that won't help your business at all. Here are a few tips to get you started off on the right foot when using Facebook to promote your confectionery business.

No matter what kind of business you own, saving money should be a top priority for you. After all, saving money on store operations means more profit in the bank for you. When it comes to running a confectionery business, the number one way to save money and keep your profits up is to keep the products on your shelves selling quickly. This can be a difficult task for many store owners, especially when it comes to seasonal treats and unpopular items. These types of candies end up getting marked down in price until they eventually sell, just so you can get rid of them and free up your shelf space and purchasing budget to buy a new product. More often than not, marking items down leaves you breaking even, or worse yet, in the red. Nothing bugs us more than seeing our customers take a loss on a product. Therefore, we've come up with the creative tips below to help you give your candies a second chance at a full-price sale.

Next to the December holiday rush, fall is the busiest time of year for most confectionery businesses. There are many events and holidays that take place during this season and the time to prepare for them is NOW. So before you get caught up in a massive fall frenzy, here are the top 5 marketing themes you need to plan for at this time of year.

When you're running a busy confectionery business, it can be difficult to find the time to manage social media accounts as well. Many people believe that it's not worth investing their time on social media, but even spending a minimal amount of time on the task can be extremely beneficial to your business in the long run. Here's how:

Some of you may be subscribed to a blog that you read regularly. Many of you probably read a blog post one or more times per day and don't even realize it. That great cake recipe you were checking out... That's a blog. The web page that explained how to create a perfect candy buffet! That's a blog too. The internet is loaded with blog posts, so why should your confectionery business add one to the mix? Well for starters, a recent HubSpot survey showed that 60% of businesses who blog acquire more customers. If the promise of more customers isn't enough to get you blogging, here are some other equally convincing reasons why you should get started.

Mother's Day marketing can be a tricky business. You want to appeal to moms because plenty of moms will be shopping for their own mothers, but you also need to appeal to husbands and kids who will be out there shopping as well and who may not be the savviest of shoppers. Here are some creative ways you can market your confectionery business to a wide audience and capitalize on holiday sales.

Building a healthy customer base is essential to any business. As every business owner knows your customers are the key to your businesses success. Establishing a strong customer base is the ideal to expand and grow your business. However many business owners don't know how to increase their customer base. In the past many owners have relied on more traditional methods of marketing such as word of mouth to grow their customer base. While this form of advertisement is very important there are other more creative ways to generate promotion and grow sales.  Here are 3 ways to attract more customers to your business.