What is ASMR and what’s it got to do with candy?
8 min reading time
8 min reading time
Have you noticed random candies becoming very popular and selling out really fast? That’s because people are creating ASMR eating videos on Tik Tok and Youtube and it's a thing. What is ASMR eating?
ASMR is short for Autonomous Sensory Meridian Response. ASMR eating is an act that can induce a tingling sensation in your brain, head, neck, and spine through sounds and visuals of people biting, chewing and slurping different types of foods.
One of the main reasons ASMR eating is so popular is due to the fact that it commonly involves several different ASMR triggers. Some of the most common triggers include whispering, tapping, chewing, slime squishing and crinkling. Fans of food ASMR, find it satisfying to hear the over exaggerated sounds a person makes while eating.
Another reason why the popularity of this phenomenon is fast gaining traction is that food videos of people eating are readily available on the internet. Millions of videos are available on social media platforms such as YouTube, TikTok, and Instagram.
ASMR eating videos usually feature any type of food. However, specific types of food have a greater ASMR effect than others. Also, some people tend to experience ASMR when watching or listening to people eating particular types of food in a certain way.
ASMR eating artists tend to use specific types of foods for their content in order to create the ultimate ASMR experience which include chocolate and candy.
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How’s that sound?
We all experience eating sounds in different ways. While some people cannot stand the sounds of someone slurping, smacking or biting food, others find it extremely exciting. Regardless of how ASMR works, there is clearly a huge, engaged, and growing audience that responds to it. You just have to engage this large and unique community in a creative way.