The Bulk of the Candy
3 min reading time
The future looks BIG!
Think bulk candy is not the right business for you? WRONG!!!! Guess again!!!! Self-service is at an all-time high in retail because of its speed and convenience. Today's consumer is not only used to this method of shopping, but studies also show that a great majority prefer it! Shoppers want to pick and choose how much they buy. Bulk allows them to control their purchase, in price, quantity, and assortment. This also comes at a time where most shoppers have diet restrictions like keto, low carb, vegan, peanut-free, etc. and also help stay within their budget and treat themselves.
With portion control sweets, bulk candy sections are expected to thrive with the right merchandising. Portion control gravity bins are designed with a tight lid seal to ensure product freshness and to keep bugs out. Some also offer a UV light-block to keep nutrients intact and food fresh. Other systems allow for automatic product rotation with the first-in, first-out flow of product. There are displays available that are both functional and safe that enables bulk candy to be displayed creatively engaging shoppers and creating increased sales.
MERCHANDISING TIPS FOR BULK CANDY
Cleanliness:
Cleanliness is the main focus of bulk candy. The best way to keep it is to have a store employee dedicated to the section. That person should be responsible for cleaning it, keeping it full, rotating products and eliminating slow sellers.
Put It ON!!
SIGNAGE!! Bulk Candy sections that are well-signed and priced can expect a successful return in profit margins.
Somewhere over the Rainbow:
We suggest that to capture shoppers' interest, candy displays should from light to dark in random order instead of a rainbow sequence as this amplifies the shopper’s sense of discovery and draws their attention over to the display. Continuously maintaining the display visually exciting will drive traffic and sales.
Taste Test
This is especially true for retailers who are selling bulk candy. In-store product sampling has proven to be one of the best promotional strategies for bulk candy. It lets the customer experience first-hand how fresh it is and enhances the consumer's shopping experience. YUMMM!!!
NEED MORE TIPS??
FOR MORE INFORMATION AND TIPS, CONTACT THE EXPERTS IN BULK CANDY AT ROYAL WHOLESALE CANDY!!
We should know! What started as a single bulk candy store eventually grew into 22 bulk candy store locations in the Philadelphia area, which lead us to become a full-line wholesale candy distributor to serve independent candy retailers in the tri-state region and eventually around the world! We know what you need and we've here to service you. WE ARE WAITING FOR YOUR CALL!!!