Confectionery Trends For Valentine's Day 2018

As many of you know, Valentine's Day is huge for the confectionery industry. According to the National Retail Federation, consumers spent over 1.7 billion dollars last year on candy and chocolate for the holiday. Valentine's Day 2018 is looking just as sweet for our industry. Below are some trends we can expect to see for Valentine's Day confectionery sales this year as well as some recommendations for how to capitalize on these trends.

Chocolate To Make Up 76% Of All Candy Purchases

This should be no surprise considering that chocolate is pretty much synonymous with Valentine's Day. To make the most of your chocolate sales, be sure to have a variety of milk, dark and white chocolate on hand to accommodate all tastes. It's also a good idea to take packaging into consideration. Some customers may prefer individually wrapped chocolates while other may want unwrapped chocolates or gift boxes.

Asher Designer Milk And Dark Assorted Box Chocolate

62% Of People Purchasing Chocolate Want Seasonally Wrapped Or Shaped Products

For some people, it's just not Valentine's Day chocolate unless that packaging or shape (or both) indicate that it is. So while any type of chocolate will be a hot commodity for the holiday, be sure to shop for popular Valentine's Day colors such as red, pink, white and purple and holiday themed shapes like hearts and roses

35% Of Shoppers Purchase Candy For A Candy Dish At Home

Yes, people still have candy dishes in their homes and a surprising number of people purchase Valentine's Day candy to fill them up. Knowing this, you should carry candies that meet this specific need such as cordials, jelly beans, conversation hearts, gummy candies and more.

Think Outside The Chocolate Box

Although chocolate is the most popular Valentine's Day treat, there are tons of other candies that are gaing in popularity that would be a nice addition to your Valentine's Day inventory. Some of these candies include Peeps Hearts, conversation hearts, and conversation jelly beans.