6 Fall Fundraiser Candy Ideas That Schools and Nonprofits Will Love
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Fall is the most popular season for school fundraisers, and candy is consistently one of the best-performing fundraiser products because it has universal appeal, a low price point, and high perceived value. If you are a candy retailer or distributor, positioning yourself as the go-to supplier for local fall fundraisers can generate significant recurring bulk orders every year. Here is how to build a fundraiser candy program that organizations keep coming back to.
Offer pre-portioned fundraiser packs. The easiest fundraiser format for schools and nonprofits is a pre-portioned candy pack that students sell door-to-door or at school events. Create packs of 10 to 20 individually wrapped premium chocolates or specialty candies priced at $5 to $10 per pack. The organization marks them up and keeps the profit. Your job is to supply the candy at a wholesale price that gives them a strong margin.
Create a "Candy Bar" fundraiser kit. A candy bar fundraiser is a classic school fundraiser where students sell individual candy bars at $1 to $2 each. Supply local schools with bulk cases of premium chocolate bars at wholesale pricing. Because you are buying in bulk from Royal Wholesale Candy, you can offer schools a competitive wholesale price while still maintaining your own margin.
Pitch the "Candy Gram" program to middle and high schools. Candy Grams — where students pay $1 to $3 to send a piece of candy with a note to a friend — are enormously popular at middle and high schools during fall events like homecoming and spirit week. Supply the school with bulk individually wrapped chocolates and novelty candies at wholesale pricing and position yourself as their exclusive candy gram supplier.
Build a recurring relationship, not a one-time sale. The real value of a school fundraiser account is not the first order — it is the annual relationship. Once a school has a successful fundraiser with your candy, they will come back every year. Offer a small discount on their second order to lock in the repeat business.
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