How to Create a Fall Harvest Candy Gift Basket Program That Drives Repeat Business
Share
Gift baskets are one of the highest-margin products a candy retailer can offer, and fall is the perfect season to launch or expand a gift basket program. From Thanksgiving hostess gifts to corporate client appreciation baskets, the demand for beautifully curated fall candy gift baskets is strong from September through November. Here is how to build a program that generates consistent, repeat orders.
Design three signature fall basket tiers. Your fall basket program should have a small ($25 to $35), medium ($50 to $65), and large ($85 to $100) option. The small basket might include a selection of fall-flavored chocolates and a bag of caramel apple pops. The medium basket adds premium Asher's Chocolates, a fall-themed tin of Jelly Belly beans, and artisan caramels. The large basket is a full fall experience: premium molded chocolates, multiple candy varieties, a decorative fall tin, and elegant ribbon and tissue paper.
Target corporate clients for large-volume orders. The most profitable fall gift basket orders come from businesses sending appreciation gifts to clients and employees. A company that orders 50 medium baskets at $55 each is a $2,750 order that takes the same amount of marketing effort as selling 50 individual baskets to retail customers. Reach out to local businesses in September with a simple, one-page corporate gifting menu.
Offer customization as a premium add-on. Charge $5 to $10 extra for custom ribbon colors, personalized gift tags, or the addition of a company logo sticker on the basket wrap. Customization is inexpensive to execute but dramatically increases the perceived value and the customer's willingness to pay.
Photograph every basket you make. Your gift baskets are your best marketing tool. Photograph every basket you create — especially the large, elaborate ones — and post them on Instagram and Facebook with a clear call to action. A single beautiful photo of a fall gift basket can generate dozens of inquiries from local customers and corporate buyers.
Ready to start building? Go to RoyalWholesaleCandy.com to get started!