The Wholesale Buyer's Guide to Fall Chocolate: What to Order and When
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Fall is the most important season for chocolate sales, and the decisions you make in August and September about what to order will directly determine your profitability through the end of the year. Here is a comprehensive guide to fall chocolate buying for wholesale customers.
Order your Merckens melting chocolate early. Merckens is the backbone of fall chocolate production for bakeries, candy makers, and retailers who make dipped and molded products. Demand for Merckens milk, dark, and orange chocolate spikes dramatically in September and October as bakeries ramp up production for Halloween and Thanksgiving. Place your bulk order for Merckens 45lb and 50lb cases in August to guarantee availability and avoid the September rush.
Diversify your chocolate portfolio for fall. Fall is not a one-chocolate season. Stock milk chocolate for dipping and general use, dark chocolate for premium adult products and baking, white chocolate for pumpkin spice bark and fall-themed decorating, and orange compound coating for Halloween-themed products. Having all four on hand gives you the flexibility to fulfill any fall order that comes your way.
Plan your chocolate inventory around your production calendar. If you make your own chocolate products, map out your production schedule for September through December before you order. Calculate how many pounds of chocolate you will need for each product line and add a 15 percent buffer for unexpected demand. Running out of melting chocolate in the middle of October is one of the most costly mistakes a bakery or candy maker can make.
Take advantage of Royal Wholesale's bulk pricing tiers. Buying Merckens and other bulk chocolates in larger case quantities significantly reduces your cost per pound. If you know you will use 200 pounds of milk chocolate between September and December, buying it all in August at a bulk rate is almost always more economical than placing four separate smaller orders.
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